Graphic Design

Facilities Artwork

Designed large-scale wall installations for two newly built Cepheid facilities in India and Sweden, celebrating the company’s global impact in healthcare. The artwork honors both Cepheid’s achievements and the dedication of its employees, creating a visual narrative that inspires pride and connection.

My Process

Ideation → Sketching → Polished Design

Every project begins with open-ended ideation, where I freely explore concepts without judgment. I intentionally avoid narrowing things down too soon—this helps me tap into a wider creative range. From there, I evaluate ideas based on three core factors: alignment with the brief, how well the concept captures the company’s identity, and overall visual impact. Once a direction is chosen, I develop refined sketches to shape the concept further. After client approval, I move quickly into crafting the high-fidelity final design.

MyCepheid illustration for the eCommerce & Digital Solutions Team

The purpose of these carefully created designs is to clearly explain and explore the different parts and advantages of a new platform created by Cepheid. These captivating visuals are seen by all of their valued customers who use their advanced software solutions.

Cepheid Icon Library

I was responsible for creating a complete set of icons for the use by the entire company. As the project reached its completion, I successfully crafted an impressive collection of more than 500 unique pieces. These designs encompassed a wide range, including both simplistic iconography and intricate, illustrative representations of the company's diverse range of products.

Cepheid Learning Center - Internal, External and Linkedin Achievement badges

The primary purpose of these badges is to enhance employee engagement by acknowledging their accomplishments in both existing and newly acquired skills. This approach aims to create a positive and motivating environment where employees are recognized and rewarded for their growth and development. Through the utilization of badges, organizations foster a culture of continuous learning and advancement, encouraging employees to expand their skill set and contribute to the overall success of the company.

Cepheid One Studio Team Illustrations and Avatars

The One Studio team, which operates as an internal design studio at Cepheid, is responsible for generating all design assets. For this project, I was specifically recruited to develop individual avatars of each team member, as well as illustrations portraying them. These visuals were intended for a comprehensive presentation aimed at introducing the team to the entire company.

Cepheid Persona Illustrations

Cepheid's strong reputation stems from relatable brand personas catering to users' precise needs and preferences. I created and developed digital personas, implementing them in various illustrations for graphic design projects.

Delivery Truck Wrap

I collaborated closely with Zume's executive team to strategize and create a distinctive brand identity that would revolve primarily around their iconic truck, which serves as the utmost embodiment of their company's essence.

Holiday Pizza Pod Designs

As part of Zume’s mission to disrupt the pizza industry, I collaborated with the product team to design the custom graphics for the award-winning “Pizza Pod.”

Print and Digital Ads

The marketing team relies on a versatile range of print and digital collateral, encompassing a multitude of materials that effectively promote their brand, products, and services to the target audience. These diverse assets, carefully crafted and meticulously designed, support the team's strategic marketing initiatives and contribute to their overall success.